Roblox is worth a record $29.5 billion as of February 2021, up 637.5 percent from its value in early 2020. Roblox is going public via a direct listing on March 10, 2021.
Roblox is one of the most successful video game sites on the planet, with over 100 million monthly active users spending over a billion hours on the web. Users can create their own games and play those made by others using the platform. According to the platform, more than 18 million interactions have been built for players by its millions of developers.
Online gaming has grown dramatically during the pandemic; Roblox’s revenue spiked 82% in 2020 to $923.9 million. "More users spending lots of time on Roblox’s platform resulted in the company’s bookings increasing 171% in 2020, to $1.9 billion."
Roblox makes money by selling a premium version of the gaming platform to users and through Robux's digital currency. Robux can be used in games to buy new features and can then be traded for real-world money.
All in all Roblox looks like a very bullish investment. It is expected to sky rocket on IPO day as many retail investors will rush to get in the hype. It is normal for IPO's to pullback few days after the IPO is announced.